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Tough Times Call for Smart Measures

Posted by Ravi Sastry on 28 Apr 2009 / 1 Comment

The growth in China in the past 10 years has been unprecedented. China is still the most popular destination for foreign manufacturing investments on the globe – in 2007, it attracted more than $80 billion in Foreign Direct Investments (FDI).

Still, the China economy continues to “overheat.” This “cancerous” growth (China’s average annual GDP growth in 2002-06 was 10.3 percent, while per capita GDP growth was 9.2 percent) comes with very high costs in terms of quality, efficiency, banking and securities controls, and geo-political fallout.

In order to “cool off ” the economy, the Chinese government has implemented some stopgap measures over the past 18 months –some of which impact U.S. companies doing business in China.

Wages. In Guangdong province, which has some of the lowest wages in the PRC, the average wage increased 25 percent from 2002 to 2004 and 17 percent from 2004 to 2006. The increased 46 percent does not include any burden (medical, meals, lodging, etc.)In other words, the largest resource in this country has increased its cost to 25 percent per year in almost every industry.

Exchange Rate. The China RMB or Yuan was historically pegged to the U.S. dollar at a rate of 8.2865. In 2005, the cur rency was allowed to free float, and as of May 31, 2008, the exchange rate to the dollar was 6.9348 or, a 19.5 percent increase in value. This translates to a one percent decrease in profits of a local Chinese company for every three percent devaluation of the dollar.

Taxes. According to official statistics, as of the end of 2005, there were about 500,000 companies with foreign investment registered in China. Of those, about 330,000 had started operating. About 55 percent of the foreign companies operating reported losses between 2001 and 2004. In 2005, the figure dropped to 42.96 percent. It is interesting that while Chinese enterprises – including state-owned, joint-stock and private companies – have been making profits in recent years, nearly half of all foreign-invested businesses have been losing money. Yet while so many foreign enterprises claim to be losing money, China witnesses a continual rise in its FDI.

According to a research report by the NBS on foreign companies claiming losses in China, two-thirds of them have “extraordinary losses.” Chinese officials believe many of these foreign companies are in fact using transfer pricing and other ways to reduce taxable income. In reaction, China is phasing out its practice of charging lower corporate tax rates for foreign-owned companies.

Another key impact on the tax is Value Added Tax (VAT), paid when goodsare used or made in country. This VAT is then refunded if the goods are exported. However, this is not a 100 percent refund; in fact, there have been three rounds of VAT rebate reduction since 2005. China’s rates of VAT rebate for exports comprise five levels– five percent, nine percent, 11 percent, 13 percent and 17 percent. On July 1, 2007, China adjusted the VAT rebate rates for certain exports. The most recent China reduction of the export VAT rebate has further impacted profitability of most companies.

Risk Mitigation. These are some of the key economic effects that are a natural progression for a developing nation. However, as policies change, the consequences have a rippling effect on many companies. In order to maximize on the cost advantages and mitigate the risks of a one-country strategy, as the PRC continues to make policy changes, understand the following alternatives.

One of the major advantages of China’s development and influx of FDI is the maturity and depth of supply chain infrastructure that has been established. Many Western organizations are perhaps not “localized enough” to be able to optimize these supply chains. In difficult times, relationships become a critical factor to ensure one takes advantage of supply chain processes. Collaboration rather than individual activities brings greater purchasing leverage by optimizing the supply chain relative to costs, lead times, and freight. Local knowledge is to know how to classify your products. Perhaps changing from fully built to “semifinished goods”, with finishing taking place closer to the end customers will allow the company to optimize on the VAT rebates.

Companies that are already established in the PRC or are in the process of doing so need to have a “multi-country” Asia strategy. This means moving or establishing a presence in other parts of Asia, i.e., Vietnam, India, while keeping the same strategy for lower costs and or proximity to markets. It is estimated that over 40,000 Hong Kong based enterprises have done just that. Maybe the strategy you set three to five years ago did not come to fruition or conditions have changed so much that it is time to bring some of the operations/activities home and minimize the investments. Although China has intoxicated investors throughout history, it is neither the only nor the right answer for everyone. North America and parts of Europe (Eastern) are still very viable business investments for manufacturing and sourcing, depending on the margin sensitivity of the business. However, this strategic change should not be taken lightly, since investments in time, capital and resources have been established. The winds of economic change will shift again and to re-establish in the PRC will be very costly.


Comment for Tough Times Call for Smart Measures


Online Banking Guide
2 yearss ago


I think that is an interesting point, it made me think a bit. Thanks for sparking my thinking cap. Sometimes I get so much in a rut that I just feel like a record.

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