Tags Marketing

Tag: marketing

No One has Answered a Cold Call Since 2009

Prospecting is a process, not an individual act of heroism. There’s no magic bullet that will produce new customers for you overnight. But if...

What if I Told You That One of Your Sales Reps...

While there are a ton of great companies in the Upstate, there are much fewer recognizable brands.  Branding is one of the most important...

Your Actions Are So Loud I Can’t Hear What You’re Saying

As the director of a marketing firm, I have the opportunity to meet with business leaders on a daily basis.  Most of these folks...

Content May be Key, but Design is King

If you’re reading this, its most likely because you care about business—whether it’s your own or the one you work for. You’ve probably spent...

Branding 101: You are More Than Your Logo

There are a ton of great companies in the Upstate.  However, there are much fewer recognizable brands.  Branding is one of the most important...