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New times call for new business models, and STATUS is merging the world of social media with the world of public relations. But do Natalie Hills and Brad Forth have the plan that can change your business? You be the judge.

How They Tell It:

Status Social Relations was co-founded in 2010 by Brad Forth and Natalie Hills, with the understanding that Social Media is not just a trend. At Status Social Relations, we help individuals as well as companies establish and sustain Social Media pages,opening a broad range of options for productive connectivity. We enable meaningful projection of identity and empower effective promotion of unique, personal, professional or entrepreneurial paradigm. Grounded in the scholarly as well as commercial culture of artistic communication, Brad and Natalie collaboratively strive for the most aesthetic presentation of individuals and companies. Clients receive personal attention needed to support the creation of Social Media pages that reflect your desired image. SSR provides our clients with services related to Social Media including: The initial start-up of a Facebook or Twitter page as well as the creative development of your Social Media page(s); a photography session with Brad Forth in which we provide you with professional, high quality images ranging from individual or staff portraits, shots of your interior or exterior space for businesses, and product shots; Facebook FBML coding; and monthly management and updates of your Social Media pages.

If you or your company already have these accounts in place, we can critique the information and content you currently have to see where improvements can be made.

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What the Experts Say…

“My initial take on this is that it will be limited, but it will work. What I mean is that if you want to have a special niche, then that’s great. You can basically be a “social media specialty shop.” But if you are going to have clients that need to have more services like crisis communication or strategy, then you might be limited. Basically, if you want to eventually be a fully integrated marketing and PR agency, it wont work, because you’re leaving some tools out of the toolbox— you need as many tools as you can use, because you’ll never know what your customers will need. But if all you want is to serve that area (social media) really well, then it’s a great idea for a niche. I do wonder, though, how a company like this will manage in the long term, as social media becomes the new norm.”

Brett Turner
Director of Public Relations
Jackson Marketing

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“Bringing beauty to social space is a worthy endeavor. There are three pressures in this segment, though, that may make a sustainable business model challenging: first, the increasing momentum for integrating social media into a comprehensive marketing program; second, the difficulty in outsourcing a heart-and-soul based media to outsiders; and, third, the do-it-yourself appeal of social media.

The opportunity lies in the third pressure—the doit- yourself appeal of social media. Status can differentiate themselves by helping clients not only look good but by being good as well. Being good means effectiveness is being aware of individuals in the marketplace, paying attention to them, listening to them, and responding to them. The sustainable opportunity is training and development— giving the people behind the beautiful brands the mindset, tools, and skills they need to deliver beautiful enduser experiences across all interactions with the company.

To the extent Status Social can help clients look good and be good on social media, they’ll have a sustainable business model as social space continues its intense evolution.”

Trey Pennington
Owner,
The Pennington Group

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Now You Weigh In…

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