Thank you to Laura MacPherson from Northstar Creative for teaching us what we can do to make our website more prominent on search engines like Google.
Did you know that 39% of people online are using search engines? And 33% of the people online are actively shopping for something? This places great weight in the businesses that are displayed when users search for your industry. In order to organically move the link to your business to the top of the list.
Here is what you can do on your website to make it more search-engine friendly:
• Metadata – in the page titles and descriptions, make sure your location and keywords are in both.
• Web Code/Programming – a handcrafted website is usually coded cleaner, which Google likes. Make sure your web designer is familiar with CSS/HTML standards.
• Web Copy – Google likes text, and is getting smarter at reading text on websites. In writing copy, be sure to use keywords and synonyms of keywords, making about 70% of the text to be keywords. Make it read like a newspaper article, putting the most important information at the top.
• Blogging – blogging keeps you current in your industry, and having a blog on your website drives traffic to it.
Here is what you can do off of your website to drive traffic to you:
• Links are Votes – Google counts each high-quallity link to your site on other sites as a vote of confidence. If another website has a link to yours, this is a good thing, and the more, the better.
• Directory Listings – take advantage of listings in free and paid directories.
• Article Syndication – write and syndicate articles.
• Blog Commenting – commenting on industry-related blog posts can draw like-minded individuals away from that blog to your website.
Strange this post is totaly unrelated to what I was searching google for, but it was listed on the first page. I guess your doing something right if Google likes you enough to put you on the first page of a non related search.