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Launch Your Marketing: Trey Pennington

Posted by Jordana Megonigal on 17 Apr 2010 / 2 Comments

Thanks to Trey Pennington for enlightening us on how to change our perspective, and capitalize on our opportunities. And a huge thank you to Enterprise Launch for getting Launch Greenville in motion and making it the success it is today!

LAUNCH Greenville 2010 is underway, and we are so excited to be here (like, really excited!). We have three enticing keynote speakers this morning and then a marketing, sales, and business owner panel this afternoon! The Marketing Pro. The Sales Guru. The Small Business Fanatic. Key Business Connections….We have a lot of stuff to cover. Stick with us, and you’ll be quite amazed at what we’ll show you (And don’t forget to check us out on Twitter, Facebook, and ….)

2009 was tough, right? So how do we move from the struggle of the previous year to making a change in 2010? It’s about changing your perspective. The age of opportunity awaits us, and we have to be optimistic. When we learn that we are in control of our own destiny, then we can move to the next level.

In order to change our perspective, Trey offered these ideas:

1) Having a mentality of just letting things go. We have to natural tendency to build fences around and guard our assets rather than letting them go. Why not let your gurad down, take risks?

2) Maximizing Sales—Purposely giving things away. The purpose of business is to maximize shareholder wealth, not just making money.

3) Pursuing your passion—Be bold to start something, even if you don’t know the end. There’s wisdom in planning, but it restrains us from taking that first step.

4) Listen, and take the message in— What about listening, instead of getting your message out there? It’s transformative, and it could change the way you do business.

Barriers to changing your perspective: FEAR of the unknown—You have to be willing to make a choice that you’re ok with uncertainty, and that you’re ok with being totally responsible for the outcome. Pursue your passion, put yourself out there, and ignite those passions towards the goal.

Eight Be attitudes to seize these opportunities:
1. Be alert
2. Be quiet
3. Be available
4. Be responsive
5. Be visible
6. Be generous
7. Be helpful
8. Be quiet (humility).

At the end of the day, what’s that point? It’s about creating value for other people. We need to create value for our customer, and not worry about making a buck today. The joy we can obtain from creating joy for other people is endless. Choose to act.


2 Comments for Launch Your Marketing: Trey Pennington


chase internet banking
2 yearss ago


So not really on the same topic as your post, but I found this today and I just can’t resist sharing. Mrs. Agathe’s dishwasher quit working so she called a repairman. Since she had to go to work the next day, she told him, “I’ll leave the key under the mat. Fix the dishwasher, leave the bill on the counter, and I’ll mail you the check. Oh, and by the way…don’t worry about my Doberman. He won’t bother you. But, whatever you do, do NOT under ANY circumstances talk to my parrot!” When the repairman arrived at Mrs. Agathe’s apartment the next day, he discovered the biggest and meanest looking Doberman he had ever seen. But just as she had said, the dog simply laid there on the carpet, watching the repairman go about his business. However, the whole time the parrot drove him nuts with his incessant cursing, yelling and name-calling. Finally the repairman couldn’t contain himself any longer and yelled, “Shut up, you stupid ugly bird!” To which the parrot replied, “Get him, Spike!”

(Reply)

Chase
2 yearss ago


@chels I know what you mean, its hard to find good help these days. People now days just don’t have the work ethic they used to have. I mean consider whoever wrote this post, they must have been working hard to write that good and it took a good bit of their time I am sure. I work with people who couldn’t write like this if they tried, and getting them to try is hard enough as it is.

(Reply)



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