The Greater Greer Chamber of Commerce was awarded the Grand Award by the Association of Chamber of Commerce Executives (ACCE) for their GreerMade marketing campaign.
The 2016 ACCE Awards for Communication Excellence were awarded to 43 chambers from 200 submissions, with nine receiving Grand Awards and three came from chambers that were below the $1 million budget mark, like Greer.
“This national recognition goes beyond the design and details of the campaign to show that this issue resonates with business professionals across the country. We are proud to highlight Greer on a national stage and showcase the talent our businesses, schools, and workforce possess,” says Mark Owens, president and CEO of the Greater Greer Chamber of Commerce.
GreerMade was launched in February 2016 and is a certification program for products that are produced locally in the Greater Greer area. From handmade to mass manufactured, if it is made in Greer it qualifies for the GreerMade logo. In addition to certification, GreerMade looks for ways to partner with the community, local school and companies to promote careers and education for the next generation of workers.
“When talking with our business community directly, a main concern was their challenges recruiting new talent,” says Owens. “We wanted to help create a better pipeline for the businesses that need skilled workers who contribute so much to our local economy, and a main goal of the GreerMade program is to get the next generation of workforce interested in skilled labor positions in a creative way.”
This coming August, GreerMade will go on to compete for the Best in Show award from the ACCE, which will look at the best campaign across the various categories.