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Brain research confirms that the brain is divided into two hemispheres. Although both sides are involved in nearly every task we do, the left side of the brain processes in a logical and sequential order while the right side processes intuitively and randomly. Most people have a dominant side, and that side is displayed by certain characteristics.

So, which side of your brain do you run your businesses with, especially when it comes to reaching out to potential customers? I think most people lean more on the left side. Before I share my thoughts behind that, take a look at what these two sides usually are responsible for:

Now look at how we commonly try to sell our product, service or even the entire business concept to prospective customers:

1. The Left Side lists sales TARGETS, but the Right Side identifies potential CLIENTS.

2. While the Left Side plans to present to those sales targets a business PITCH, the Right Side plans to CONSULT them instead.

3. The Left Side seeks to SELL a product or service in order to meet an internal goal, while the Right Side seeks to HELP a client achieve something important to THEM.

Your goal should be to harness BOTH sides of the brain, applying their unique processing patterns where they would make the most impact. Use the Right Side’s creative and relationship-focused centers to remain mindful of customer needs creative solutions to meet those needs. Balance that with the Left Side’s ability develop, implement and track a solid business plan and strategy to remain profitable while fulfilling the needs of those you serve.